A new Exhibiting Concept

The Natural Exhibition is the result of a shared vision that IMM has developed in collaboration with local marble companies. A new and attractive event for Carrara that aims to promote also the entire Apuan Alps and Versilia area through a modern interpretation of the tradition trade fair dedicated to marble and natural stones, combining more territorial actors with the organisation of experiential tours conceived to bring factories and quarries back to the attention of international buyers, architects and designers.


Not only business

From June 10 to 18, Carrara will dress its best uniform to host visitors from all over the world and will become a location of great emotional impact, where companies will tell their incredible stories about men, passion, work, products and design.
Tours will be arranged with a vast range of excursions to choose among: visitors will be able to get to know the uniqueness of one of the most fascinating Italian cities, discovering its elegant historic centre where they can also taste delicious local specialties as well as attend concerts, shows and various events organised in the evenings.

Opportunities for the Sponsors

Being a sponsor of White Carrara Downtown means contributing to the realisation of an event of great impact for the local territory and, most importantly, sharing the project goals with the possibility to show your company logo and images in all promotional activities used to support the initiative.
Sponsor companies thus become active promoters of the local area and its potential, making “local growth” their own message and value.